"Life is a Beautiful Sport" Lacoste Commercial Shown During Roland Garros

Last year, I really enjoyed the Fly Emirates "Hello Tomorrow" ad compaign shown during the tennis grand slams. This new ad from Lacoste called "The Big Leap" shown during Roland Garros is a worthy follow-up and is sophisticated enough to capture the French style that the brand is known for.

Air Emirates' beautiful "Hello Tomorrow" ad campaign is probably my favorite but all of the company's commercials and sponsorships (rugby in addition to professional tennis!) seem savvy and right on the mark.