Why write about an aftershave that has no advertising budget, no cool ads and no celebrity endorsements? Because when you think of it, what is more trad than mildewy old golf locker rooms with communal urinals, barber shops with $10 haircuts or your granddad’s medicine cabinet? You could always expect to find Pinaud Clubman grooming products in these places. Sure, the bottles are no longer glass and the formulas may not be what they were 75 years ago but I always feel just a little manlier splashing on Pinaud Clubman Lime SEC aftershave even if does smell a little like Lemon Pledge going on.
Need more evidence that Pinaud Clubman products are trad? Let’s examine their signature scent ‘Lilac Vegetal.’ Its violet color and delicate decanter don’t resemble most other dimestore aftershaves that are named after woodcutting tools and come in motor oil bottles. That’s good. Second, it was originally formulated in the 19th Century by the French perfumer Pinaud for the Hungarian Calvary. Hungarian. Calvary. Third, it proudly proclaims that it smells of Lilacs while not claiming to make you a chick magnet. Fourth, It’s called ‘vegetal.’ While I’m not sure what that means, at least it doesn’t smell like V8 (although smelling like a pitcher of Bloody Marys at the office could get you that devil-may-care rep you've been going for).